The algorithm rewards showing up
Every major platform favours accounts that publish and engage predictably. A month of silence costs more reach than a mediocre post ever will, and recovering that reach takes far longer than maintaining it would have.
Batch the work, schedule the calendar
We plan content a month ahead, produce it in batches, and schedule it so nothing depends on somebody remembering to post on a busy Tuesday. That single change is usually the difference between an account that grows and one that stalls.
- Agree content pillars once, reuse them monthly
- Produce a month of creative in one session
- Leave two slots free for reactive posts
- Review comments and DMs daily, not weekly
Engagement is part of the job, not a bonus
Replying to comments and messages is not admin — it is the part of social media that builds actual relationships. We treat daily inbox monitoring as a deliverable, because a question left unanswered for a week is a customer lost.
Sofia Almeida
Social Lead at Digital Marketing Agency
Part of the team that has helped over 200 businesses grow online from our base in Portugal.
Work with our team